Steve Bloom July 12, 2019
New York rapper Jay-Z's entry into the cannabis industy as a brand manager, announced July 9, signaled a new wave of celebrities seeking a place in the burgeoning business. Here's our guide to the top celebrity canna-brands.
Celebrity: Snoop Dogg
Brand: Leafs By Snoop
On the heels of legalization in Colorado and Washington, Snoop Dogg was one of the first to jump in. The L.A. rapper got his start in Colorado partnering with LivWell in 2015. The next year the company expanded to Canada where its products are grown and distributed by Tweed, which is owned by Canopy Growth.
Celebrity: Willie Nelson
Brand: Willie's Reserve
Also announced in 2015, Nelson's products arrived in stores in Colorado and Washington in 2016. A line of infused chocolates created by his wife Annie was added in 2017 and Willie's Remedy hemp coffee earlier this year.
Celebrity: Bob Marley
Brand: Marley Natural
Celebrity: Whoopi Goldberg
Brand: Whoopi & Maya
The brand was founded in 2016 by Goldberg, infusion specialist Maya Elisabeth, former High Times publisher Rick Cusick and NORML board member Evan Nison and lauched with a line of non-smoking products aimed at women in 2017. Its product line is currently available in California and Colorado.
Celebrity: Tommy Chong
Brand: Chong's Choice
The stoner comic and actor was also among the first celebs to launch his own cannabis brand, starting in one shop in Colorado in 2015 and then branching out to Washington in 2016. Its product line is now available in six states: Arizona, California, Colorado, Montana, Oregon and Washington.
Brand: Dr. Greenthumb's
Celebrity: Wiz Khalifa
Brand: Khalifa Kush Enterprises Oil
The rapper has had his own Khalifa Kush strain available in RiverRock stores in Colorado since 2016, but on June 25, he made a bigger deal with Supreme Cannabis to provide his KKE Oil to Canadian consumers.
Celebrity: Montel Williams
Brand: Montel by Select
In 2016, the former TV talk-show host announced he'd started his own cannabis company, LenitivLabs. Williams is currently selling 50 mg. hemp extract capsules.
Brand: Grassroots Uplifter
Following the release of its Grassroots Uplifter Cart in 2016, the SoCal band now offer the v2 successor to the original. It's available at five Los Angeles stores and one in Nevada.
Celebrity: Jim Belushi
Brand: Belushi's Farm
After Oregon legalized marijuana in 2014, the actor and former Saturday Night Live cast member purchased 83 acres in Eagle Point and began growing strains under the Belushi's Private Vault name. Six strains are currently available at 14 Oregon shops.
Celebrity: Cheech Marin
Brand: Cheech's Private Stash
Like his comedy partner Tommy Chong, Marin's now in the cannabiz, selling four custom strains in three states: California, Colorado and Nevada. He launched in Nevada in 2018 after partnering with Redwood Cultivation.
Celebrity: Mickey Hart
Brand: Mind Your Head
The Grateful Dead and Dead & Company drummer and Left Coast Ventures offer one-third gram "magic mini" pre-rolls of the legendary Chemdog strain. Announced in May, they're already available at 10 NorCal shops.
Celebrity: Brendan Hill
Brand: Paper & Leaf
Blues Traveler's drummer has owned and operated this pot shop located on Washington State's Bainbridge Island since 2017.
The SoCal reggae band teamed up with FlavaRx in 2017 to produce all-natural cannabis oil cartridges. They're currently available in California, Colorado and Washington.
Celebrity: Julian Marley
Brand: Juju Royal Ultra Premium
Celebrity: Al Harrington
Brand: Viola Extracts
The former NBA player founded the concentrates company in Colorado and has since expanded to California, Michigan and Oregon. He played for the Denver Nuggets from 2010-2012.